Real Estate Search Engine Optimization (SEO) in 2021

What are the best real estate SEO practices in 2021?

First off, let’s ask ourselves, “What is SEO?” SEO is a foundational strategy to internet marketing that holds a pivotal role in your digital marketing strategy just as much as it did in 2001. It is incredibly important to have realtor-focused SEO strategies in place (truthfully, a must-have) for your real estate business to obtain a Page-1 Google realtor ranking in your local area. 

So, what is stopping you from getting a high Google realtor ranking? Well, one difference is that there is A LOT more competition for the same search placements on major search engines. Realtors around the world, including your area, are stepping up their marketing game and moving to digital. There are also many more homebuyers and sellers that go online for their real estate help/information, making SEO super challenging for any newbie, or DIYer. 

But that is why you have us! We are going to walk you through 3 tips for best optimizing your real estate SEO strategy, no matter your level of marketing expertise. Below, we will cover Keyword Research and Analytics, Keyword Saturation, and Citation and Backlinks to help you understand where you should focus your SEO efforts before it’s too late. Let’s get started.

Here are 3 tips for your SEO strategy in 2021:

1)    Keyword Research and Analytics

Search engines have the ability to give instant answers to everyday questions at the touch of a few buttons. Google processes an average of 40,000 searches per second (Internetlivestats, 2019). Your goal is to be one of the top search results when a consumer searches for the real estate services you offer, specifically the most frequent searches. Therefore, knowing the analytics of your market and how to leverage them will take your real estate business to the next level. This is the first step in forming your SEO strategy in 2021. You need to always run the numbers, and know the search volume/SERP (search engine results pages) for your desired geolocation and real estate-focused searches to best understand your local market search metrics. 

2)     Keyword Saturation

Your website content should contain real estate-focused keywords and territory keywords, along with variations, and synonyms of those keywords. Your content should be fluid and easy for users to understand. Google, nor your potential customers should have any problem accessing information to know who you are, where you are located, and how to contact you easily for any real estate need. When building your website, or any content, always build the content to flow around the analytics uncovered. Writing content intelligently for your customers, and for search engine optimization, will bring you the desired results to boost your online presence.  

3)     Citations and Backlinks

50 individuals listing you as a credible and qualified realtor would make a significantly higher impact than if only one individual were to do so. This is essentially the power of credible and high-quality citations and backlinks for your 2021 SEO Strategy. The more credible website and MLS listings that point accurate information to search engines on your behalf, the better! Qualified Realtor has many strategies to help clients enhance their citations and backlinks for improved SEO presence. 

To recap, Real Estate SEO in 2021 is just as pivotal, if not more than, it has always been for your overall digital marketing strategy — especially while Google nearly rules the entire search engine market. Digital is ever-growing and it is essential to implement an effective real estate SEO strategy. With the correct strategy, your real estate expertise remains the ‘easy choice’ for homebuyers and gives a competitive edge over other hungry realtors within your local real estate market. If you have doubts about where to start with your 2021 SEO Strategy, reach out to one of our team members! Through our Digital Marketing and SEO services, we’ve helped numerous clients overwhelmingly increase and streamline their search engine rankings, website visitors, lead generation, conversions, and homesales. Contact Qualified Realtor’s digital marketing agency by Messenger or at (803) 486-2445 to get started on your 2021 SEO Strategy today.